Discover and remove
unauthorized resellers to
own the Buy Box
No more underselling.
Set the prices and
profits you want
Protect your brand
No poor customer
experience with duplicate
products & unauthorized bundles
Whether you know it or not, unauthorized resellers on Amazon could be selling your product as we speak, eating into your profits and eroding your brand equity with a used, knockoff, or otherwise inferior product
Brand Protector™ lets you track, monitor and enforce every reseller on the marketplace, removing unauthorized resellers on Amazon from the equation. Think of us like antivirus software—only for your brand. And your profits
Major CPG Company
Major CPG Company
Major Consumer Electronics Brand
Health & Beauty
Average Sales Price
Average Buy Box
We work with brands and eCommerce agencies of all shapes and sizes to help you track, monitor and enforce your reseller policies. The result? Increased Buy Box ownership, more controllable pricing, and a better customer experience
We’ll help you write one, or update the version you’ve got
Define good and bad reselling
We help you create a reseller agreement that defines compliance to a tee and ensures everyone plays by the rules—then help you remove the ones who don’t
Take the legal high ground
We work with K&L Gates LLP, a leading multinational law firm, to write detailed, enforceable reseller policies that give you a strong legal claim. Amazon Sellers Attorney combining the knowledge and expertise of lawyers and policy professionals to create exceptional client solutions.
With your agreement in place, we help you create a playbook of boilerplate communications for unauthorized resellers—optimized to drive compliance
Senior Legal CounselSage/Breville
Online retailers need brand protection for several reasons, including:
Online retailers need to protect their trademarks, logos, and other intellectual property from infringement. This helps maintain the company’s brand image and prevents competitors from profiting from the brand’s goodwill.
Counterfeit products can harm a company’s reputation and lead to lost sales. Online retailers need to take steps to prevent counterfeit products from being sold on their platforms to protect their customers and their brand.
Online retailers that fail to protect their brand can lose consumer trust. Consumers may view the retailer as unreliable or even fraudulent if they encounter counterfeit products or unauthorized sellers on the retailer’s platform.
Online retailers must comply with laws and regulations related to intellectual property and consumer protection. Failure to do so can result in legal consequences, including fines, lawsuits, and reputational damage.
In summary, brand protection is essential for online retailers to safeguard their intellectual property, prevent counterfeit products, maintain consumer trust, and comply with laws and regulations. By implementing effective brand protection strategies, online retailers can protect their brand, reputation, and bottom line.
Brand protection services offer a range of solutions to help companies protect their brand, intellectual property, and reputation. These services can include:
Brand protection services monitor various channels to identify and prevent infringement of intellectual property, including trademarks, copyrights, and patents.
These services monitor the market, social media, and other channels to identify any mentions or references to the company or brand, including unauthorized use and infringement.
Brand protection services may take legal action against infringers, including sending cease and desist letters, filing lawsuits, and working with law enforcement to prevent the sale of counterfeit products.
These services monitor online marketplaces and websites to prevent the sale of counterfeit products, unauthorized use of intellectual property, and other violations.
Brand protection services may offer reputation management services, including social media monitoring and management, to help companies maintain a positive image and protect against negative publicity.
Brand protection services may provide training and education to help employees and stakeholders understand the importance of brand protection and the risks associated with counterfeiting and infringement.
In summary, brand protection services offer a range of solutions to help companies protect their brand, intellectual property, and reputation. By working with these services, companies can safeguard their assets and prevent infringement, counterfeiting, and other unauthorized use of their brand.
There are several steps you can take to protect your online brand:
Register your trademarks with the appropriate authorities to establish legal protection and prevent others from using your brand name or logo.
Monitor the internet for any unauthorized use of your brand name or logo, including social media channels, e-commerce platforms, and websites.
Take legal action against infringers, including sending cease and desist letters, filing lawsuits, and working with law enforcement to prevent the sale of counterfeit products.
Protect your website from hackers and other security threats by using strong passwords, encryption, and other security measures.
Use a trusted e-commerce platform that has strong brand protection measures in place to prevent the sale of counterfeit products.
Educate your employees on the importance of brand protection and the risks associated with counterfeiting and infringement.
Monitor customer feedback and respond promptly to any negative comments or reviews to protect your brand’s reputation.
Build a strong online presence by creating high-quality content, engaging with customers on social media, and using search engine optimization to improve your website’s visibility.
In summary, protecting your online brand requires a comprehensive strategy that includes registering your trademarks, monitoring your brand, taking action against infringement, securing your website, using a trusted e-commerce platform, educating your employees, monitoring and responding to customer feedback, and building a strong online presence. By implementing these strategies, you can safeguard your brand and reputation and prevent counterfeiting and infringement.
i2o Retail’s Brand Protector is a brand protection solution that can help brands recover lost revenue from unauthorized third-party sellers. Here are some ways in which it can be used to recover your buy box:
i2o Retail’s Brand Protector uses advanced monitoring technology to identify unauthorized third-party sellers who are stealing your buy box or diverting sales away from your authorized sales channels. By identifying these third-party sellers, brands can take action using i2o Retail’s Brand Protector to remove them from the eCommerce marketplace and recover lost revenue.
i2o Retail’s Brand Protector can also monitor pricing on e-commerce platforms to ensure that authorized sellers are not undercut by unauthorized sellers. Brands can use this information to enforce pricing policies such as MAP and prevent revenue loss due to price erosion.
i2o Retail’s Brand Protector can identify and remove unauthorized content, such as product descriptions and images, that may misrepresent your brand or products. By removing this content, brands can protect their reputation and prevent lost sales due to false or misleading information.
i2o Retail’s Brand Protector can help brands identify distributors who are selling to unauthorized third-party sellers. By identifying these distributors, brands can take action by enforcing their distributor policy and prevent revenue loss due to lost buy box.
i2o Retail’s Brand Protector can track and analyze infringement activity across multiple platforms and marketplaces, providing brands with insights into the scope and scale of infringement. Brands can use this information to take action against infringers and recover lost revenue.
In summary, i2o Retail’s Brand Protector can help brands recover lost buy box by monitoring and identifying unauthorized third-party sellers, enforcing pricing policies, removing unauthorized content, identifying unauthorized distributors, and tracking infringement activity. By using these features, brands can protect their reputation, prevent counterfeiting and infringement, and recover lost revenue.
If you are serious about protecting your brand from unauthorized third-party sellers and growing your business, then now is the time to invest in a full-scale brand protection solution. Without proper protection, your brand is more vulnerable to unauthorized third-party sellers looking to steal your buy box.
The only way to solve this problem is by investing in a brand protection platform that detects and removes counterfeiters to stop them right in their tracks. i2o’s Brand Protector solution specializes in getting rid of unauthorized third-party sellers, winning back the buy box. Now serving more than 200+ marketplaces globally, Brand Protector helps hundreds of online sellers track, monitor and enforce their reseller policies resulting in increased Buy Box ownership, more controllable pricing, and a better customer experience. If you are interested to learn more about our brand protection services, request a quote and speak with our team.