Buy Box Increase
Unauthorized Listings
ASP Increase
Pricing Stablized

CASE STUDIES

We help over 150 brands drive sales, maintain price stability, and improve customer experience across Amazon and other eCommerce sites. We deliver significant and measurable results – fast.

Buy Box Increase
Unauthorized Listings
ASP Increase
Pricing Stablized

CASE STUDIES

We help over 150 brands drive sales, maintain price stability, and improve customer experience across Amazon and other eCommerce sites. We deliver significant and measurable results – fast.

Buy Box Improvement

Sitiuation Situation Action Actions Impact Impact Next Steps Next Steps
Health & Beauty Brand
Sitiuation Situation 5,000+
listings on Amazon. No reseller policy in place
Action Actions 70%
removed in 9 months
Impact Impact 10%
Buy Box Increase
Next Steps Next Steps 4 additional brands added. Service expanded to Walmart & eBay
Major CE Brand
Sitiuation Situation 40K+
unauthorized listings on Amazon
Action Actions 30K+
unauthorized listings in 9 months
Impact Impact 12%
Buy Box Increase
Next Steps Next Steps Expanded coverage to all Amazon marketplaces in EU
Major Sports Nutrition Brand
Sitiuation Situation 3 out of Top 10
products with consistent Buy Box loss
Action Actions 5
unauthorized sellers identified as the culprits and removed
Impact Impact 21%
Buy Box Increase on top 3 products
Next Steps Next Steps Consistently removing major unauthorized resellers to prevent future losses
Probiotic Supplement Brand
Sitiuation Situation 800+
unauthorized listings and 100+ known active resellers
Action Actions 97%
resellers removed and total reseller list reduced to 27
Impact Impact 95%
sales increase
Next Steps Next Steps Ongoing removal of unauthorized sellers to maintain Buy Box control
Major OTC Allergy Medication Brand</span
Sitiuation Situation 47%
drop in Amazon sales over 1 month
Action Actions Loophole!
A 35% discount “loophole” was identified on the brand’s own D2C site and promptly removed
Impact Impact 90%
increase in conversion and return to normal sales within four weeks
Next Steps Next Steps Extended service to Walmart marketplace

Price Stability

Sitiuation Situation Action Actions Impact Impact Next Steps Next Steps
Major CPG Company
Sitiuation Situation 15%
ASP decrease on key items due to high volume of unauthorized resellers
Action Actions 12
culprits offering “club packs” identified and removed
Impact Impact 10%
increase on full-priced items and 50% decrease of unauthorized “club packs”
Next Steps Next Steps Ongoing removal IN unauthorized sellers to maintain price stability
Major Health & Wellness Company
Sitiuation Situation 30+
unauthorized bundles and underpriced listings
Action Actions 90%
violators identified and removed within first month
Impact Impact 12 products
had average selling price increase
Next Steps Next Steps Added multiple marketplaces and created a global brand protection program
Category Leader in Office Communication
Sitiuation Situation 50+
products with price stability issues
Action Actions 300+
unauthorized listings removed in 6 months
Impact Impact 40+
product prices stabilized
Next Steps Next Steps Ongoing removal of unauthorized sellers to maintain price stability
Major Beauty Brand
Sitiuation Situation 350+
new resellers drove ASP below their MAP (causing pricing issues on their own D2C site)
Action Actions 75%+
unauthorized listings immediately shut down
Impact Impact 20%
ASP increase and 90% reduction in MAP violations
Next Steps Next Steps Expanded partnership with i2o to additional luxury brands on Amazon

Discovery of Inventory Leaks to Market

Sitiuation Situation Action Actions Impact Impact Next Steps Next Steps
Category Leader in Cleaning Products
Sitiuation Situation Leakage
Unable to identify distributor(s) for unauthorized resellers
Action Actions 23
suspicious invoices traced to a multiple violators; leakage shut down
Impact Impact 20%
sales increase and new distribution agreement put in place to remove bad actors
Next Steps Next Steps Ongoing monitoring of distributors to prevent sales to unauthorized resellers
Fortune 50 Consumer Health Brand
Sitiuation Situation Leakage
Unable to identify distributor(s) for unauthorized resellers
Action Actions 500+
resellers probed for proof of purchase; traced majority of leakage to 3 main violators
Impact Impact 30%
sales increase in 3 months following new distributor policy that reduced reseller activity by 50%
Next Steps Next Steps Expanded partnership to other product lines
Leading Coffee Pod Brand
Sitiuation Situation 20+
underpriced products actively sold in the US; source of leakage unclear
Action Actions Cross-Border
leakage discovered via test buys and invoice discovery; worked with client to make packaging distinguishable by region
Impact Impact 3x
sales increase on key products after eliminating underpriced cross-border selling by unauthorized resellers
Next Steps Next Steps Expanded partnership to other product lines using the same process
Top CPG Company
Sitiuation Situation 7%
ASP decrease due to price pressure from unauthorized resellers
Action Actions 50
Invoices discovered revealing unauthorized discounts and coupons
Impact Impact 100+
resellers immediately removed from top 10 products after client removed ability for buyers to “coupon stack,” producing a 2x sales increase
Next Steps Next Steps Ongoing monitoring and removal of unauthorized discounts and coupons

Improving Customer Experience

Sitiuation Situation Action Actions Impact Impact Next Steps Next Steps
Major Headphones Brand
Sitiuation Situation 30+
unauthorized bundles and duplicate listings were confusing the customer and compromising the brand experience
Action Actions All
unauthorized bundles and duplicate listings identified and removed
Impact Impact 10%
organic traffic increase and $100K sales boost in one month
Next Steps Next Steps Ongoing monitoring and removal of unauthorized bundles and duplicate listings
Leading Audio Brand
Sitiuation Situation 50+
unauthorized bundles and duplicate listings were confusing the customer and compromising the brand experience
Action Actions 95%
unauthorized bundles and duplicate listings identified and removed
Impact Impact 11%
sales increase
Next Steps Next Steps Added Walmart to the service
Large Food Brand
Sitiuation Situation 200+
unauthorized bundles and last-generation products were confusing the customer and compromising the brand experience
Action Actions 100+
old and/or bundled products removed
Impact Impact 20%
traffic increase on existing listings; Overall Review scores improved from 4.2 to 4.5
Next Steps Next Steps Added 2 more brands to the program
Major Health and Wellness Brand
Sitiuation Situation 50+
expired or liquidated product listings; poor negative reviews
Action Actions All
expired or liquidated product listings identified via test purchase and removed
Impact Impact 20%
increase in overall review score on Amazon by removal of old listings
Next Steps Next Steps Creation of negative review alert system prompting quick identification and removal of expired or liquidated listings