Maximizing success on Amazon: What brands must do to win in their subcategory

Maximizing success on Amazon: What brands must do to win in their subcategory In the ever-evolving world of eCommerce, Amazon reigns supreme, accounting for over 40% of consumer spending and offering millions of product choices across countless categories. Brands must cash in on the goldmine of Amazon’s daily traffic, but the growing level of competition… Continue reading Maximizing success on Amazon: What brands must do to win in their subcategory

Explaining Amazon sales velocity and how data helps

Amazon sales velocity is the number and dollar amount of a seller’s transactions per month–in essence your rate of sales. Higher sales velocity will improve your product rankings which in turn will help you increase your Amazon sales again.

Is data really helping your ecommerce decision making?

“Data is the key to successful eCommerce.”      “Run a data-driven eCommerce team.”      “Five data-driven formulas for eCommerce growth.”  Ecommerce brand teams are often surrounded by a narrative of  catchphrases centered around being more data-driven.  There is no shortage of operational data that brands can use shared by marketplaces like Amazon and other… Continue reading Is data really helping your ecommerce decision making?

Why shutting down 3P sellers is essential for success

Why shutting down 3P sellers is essential for success As a brand owner, you know that protecting your brand and maintaining control over the distribution of your products is crucial to your success.   However, the rise of e-commerce has made it easier for unauthorized resellers to list and sell your products without your permission,… Continue reading Why shutting down 3P sellers is essential for success

December 2022 Product Updates

Introducing the Portfolio Summary Brands and e-commerce agencies often struggle to view sales performance across all of their 1P and 3P Amazon businesses.  Data is fragmented, requires multiple login sessions to pull reports, and ultimately impacts productivity. The i2o application is an integrated platform for hybrid brands (1P and 3P). Our newest feature enables a summary-level portfolio view of… Continue reading December 2022 Product Updates

Tighter Distribution Strategies = Higher Sales + Profits

What is supply chain management and what is the impact of distribution? Since the beginning of 2021, supply chain management and distribution have become a hot-button issue for e-commerce teams, stockbrokers, and big-box retailers worldwide. Distribution is the channel that enables the goods between brands and consumers from the point of origin to the point… Continue reading Tighter Distribution Strategies = Higher Sales + Profits