The i2o Category Analyzer gives you access to highly insightful data for your brand and your competitors on share of voice, product listing optimization, and threats to price and fulfillment. Using our free tool, you will gain a competi
tive edge in a viciously competitive Amazon marketplace.
Reviewing discoverability metrics empowers users to fine-tune their marketing and advertising strategies, be better set up for conversion, and increase their chances of reaching a wider audience. In the vast and competitive Amazon ecosystem, maintaining a high share of voice is crucial for customer acquisition.
You can look at brand level strengths and weaknesses to inform your next actions:
The conversion score gives you insights into your customers’ experiences and identify areas of improvement. For example, an increase in the number of recent negative reviews and low ratings could show potential issues with your product quality, counterfeits making their way onto the platform, or faulty packaging that breaks down in transit.