Maximizing success on Amazon: What brands must do to win in their subcategory

Maximizing success on Amazon: What brands must do to win in their subcategory In the ever-evolving world of eCommerce, Amazon reigns supreme, accounting for over 40% of consumer spending and offering millions of product choices across countless categories. Brands must cash in on the goldmine of Amazon’s daily traffic, but the growing level of competition… Continue reading Maximizing success on Amazon: What brands must do to win in their subcategory

Explaining Amazon sales velocity and how data helps

Amazon sales velocity is the number and dollar amount of a seller’s transactions per month–in essence your rate of sales. Higher sales velocity will improve your product rankings which in turn will help you increase your Amazon sales again.